We’ve all been there – DIY’ing the crap out of your website because you’re just getting started and have a budget of $0. And there are so many great resources out there that make getting a website up and live easy for newbies.
Buuuuuut how do you know when your business has outgrown that little DIY site you poured blood, sweat and literal tears into? Because let’s face it – you’re a can-do boss, but you’re not a professional website designer. You’ve built a BUSINESS. Shouldn’t the quality of your website match the quality and expertise of the content you’re sharing and selling?
3 signs you’ve outgrown your DIY website
You’ve made changes to your site so many times that your fonts, colors and images are no longer consistent throughout your site.
You know what I’m talking about. Every few weeks, you need to make a change or upload a new graphic to your website. And over time, the collection of visual content looks more like a box of old mail than a cohesive, branded website experience. Or maybe your tastes and style have slowly evolved over time. And your site houses fonts & colors from several iterations of your branding, but there’s nothing consistent.
Your website traffic is growing but your site conversion isn’t.
If you’re an analytics lover like me, you religiously track your page views and sessions. As your business grows, your website traffic will most likely grow as well. But what matters is conversion. You got them to your website. Now, what’s happening once they are there? If you’re not seeing an increase in sales or email addresses or inquiries, it may be time to bring in a professional.
You’re gaining traction on a website that started as just a hobby, but it’s reached a place where it provides a significant financial return.
You did it! You found a way to make money doing something you love. Now it’s time to invest in and nurture that baby! Hire a professional to make you look like the expert that you are.
Why investing in a website designer is worth the money
Professional web designers not only specialize in design but also user experience.
You’ve done the hard work marketing on social media, paying for Facebook ads & telling everyone you know about your website. And people are visiting your site! But site visits don’t matter if you’re not capturing their information and leading them to content they can engage with. A website designer will help you build an online experience for the user that’s strategic.
A designer will bring your dream website to life with brand colors, fonts and design that captures the attention of your ideal client.
How many brands do you support and buy from just because they look cool? It’s probably more than you think. With a sea of online businesses wanting to be seen, it’s important to stand out visually. A website designer will make you look gooooood and attract your target audience.
A designer will design and build you a site that you love and that is equally as beautiful as the business you’ve built.
Let’s say, a potential client lands on your website. You have about 10 seconds to convince them to give you a chance. Don’t you want the website they’re seeing and using to accurately communicate what it would be like to work with you? Don’t you want your website to feel as high-quality and professional as the product you are trying to sell them? A designer will design you a site that is equally as beautiful as the business you’ve built.
If you feel like your site is ready for a professional upgrade, let’s chat! Even to just get the conversation started about what a custom website would look like for your brand.
I’m already obsessed with your website’s potential.