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A look inside my client process

It’s been a while since I’ve posted an in-depth look at my client process. So much has changed over this last year and my client process has continued to evolve with my business. I could write a 10-page essay filled with all the small details included in the client experience. But the purpose of this post is to give you a snapshot into the process. I hope that what I’ve outlined below gives you an overarching understanding of what it’s like to work with me.

A look at my client process, brand design process, logo design process, website design process, The Blog Stop, Ariel Garcia

The first step to working together is choosing the right package. I offer three different levels of brand design, depending on your current needs and budget.

Brand Identity

A complete brand identity design experience – custom logo design, font & color palettes, pattern design – everything you need to build a professional, trustworthy brand.

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Template Restyle

Take our Brand Identity Design and add a beautiful restyle of one of our modern Showit or WordPress website templates. The perfect package for the brand ready to start killing it online.

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Custom Website

Our all-inclusive custom website & branding package. It’s the white-glove, “build-you-the-most- beautiful-brand-and-website-you’ve-ever-seen” kind of experience.

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A look at my client process, brand design process, logo design process, website design process, The Blog Stop, Ariel Garcia

All packages begin with an exploration phase. This phase includes a series of brand exploration homework assignments to help the client gather inspiration and understanding of their brand. They’ll complete a couple questionnaires on their brand’s identity and ideal audience. They’ll also create a few curated Pinterest boards to help us start to gather visual inspiration for the brand.

A look at my client process, brand design process, logo design process, website design process, The Blog Stop, Ariel Garcia

A look at my client process, brand design process, logo design process, website design process, The Blog Stop, Ariel Garcia

To kick off the design phase, I’ll put together a mood board for the client’s branding, based on their exploration assignments. The mood board gives us a visual starting point as we start to develop logo concepts and brand elements.

A look at my client process, brand design process, logo design process, website design process, The Blog Stop, Ariel Garcia

Moving into the design phase, I’ll present three different design concepts for the client to choose from. This phase is collaborative and allows the client to give me feedback about concept revisions they’d like to see.

Concept One

A look at my client process, brand design process, logo design process, website design process, The Blog Stop, Ariel Garcia

Concept Two

A look at my client process, brand design process, logo design process, website design process, The Blog Stop, Ariel Garcia

Concept Three

A look at my client process, brand design process, logo design process, website design process, The Blog Stop, Ariel Garcia
A look at my client process, brand design process, logo design process, website design process, The Blog Stop, Ariel Garcia

From here, we’ll start to develop additional brand elements like patterns, collateral pieces and website design.

I work with all my clients on an on-going basis. Every business’s design needs are different and I love getting to partner with my clients on future projects. This includes but is not limited to website updates, email newsletter creation, new product design or marketing campaigns.

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Interested in working together?

Let’s chat!


I’m interested in working together! How do I get more info?

By hitting the “Let’s Chat” link above, you’ll be taken to a form where you can send us more information about your project. You’ll hear from us within 24 hours with a custom proposal for your specific project.


How far in advance do I need to book?

It depends on the season, but we typically recommend booking 1-2 months prior to your ideal project start date.

What do I need to have ready before we work together?

If we’re working together on a website, we’ll need all your content, copy and images. But otherwise, we’ll walk you through a series of Exploration Assignments that will organize and collect all the information we need from you to get started.


What is the timeline for your client projects?

The Brand Identity Design package takes 2-3 weeks, the Template Restyle package takes 4-5 week and my Custom Website Design package takes 7-8 weeks.


keep reading…

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