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Drop Dead Designer

Join The Waitlist for the 8-week Drop Dead Designer mastermind!

a sneak peak inside the course...

  • My proven system for building an audience of loyal fans (who can’t wait to work with you and buy your products).
  • The fastest way to scale and reach your income goals (without working around the clock).
  • Where to find clients don’t even consider your competitors as viable options.
  • How to unearth your differentiating factors (even if you feel like you’re just like every other designer out there).
  • A step-by-step approach to developing multiple revenue streams so your monthly income is no longer dependent on client work.
  • And so much more!

if you're...

Burnt out, frustrated at the lack of growth in your design business...

Burnt out, frustrated at the lack of growth in your design business...

Feeling like you’ll never “get there”, and tired of creating work you don’t love (for pennies, at that)...

It doesn’t have to be that way. In fact, the design business of your dreams is only a few weeks away.

It doesn’t have to be that way. In fact, the design business of your dreams is only a few weeks away.

and this isn't smoke and mirrors...

What if a few weeks of deep work allowed you to:

  • Eliminate your competition altogether (because once you’ve mastered the art of differentiation? People will have no choice but to hire you).
  • Unearth your unique MAGIC. That one-of-a-kind, special something that’ll take you from just like the rest of ‘em to sought after and booked-out.
  • Create a top-notch portfolio & client process that looks and feels like you have years of experience (even if you don’t).
  • Substantially increase your bottom line and confidently charge more than you ever thought possible (six-figures is easily achievable once you have the right foundation).
  • Implement passive income streams that allow you to work less while making more.
  • Become the type of designer that OTHER designers aspire to be.
  • And finally start creating work that doesn’t just pay the bills- but is actually aligned with the art you set out to create in the first place.

A lot of seasoned designers will say “you have to pay your dues” and “get scrappy to succeed”...but really there’s a paved path you can take that’ll fast track your growth and allow you to skip years of painful trial-and-error.

A lot of seasoned designers will say “you have to pay your dues” and “get scrappy to succeed”...but really there’s a paved path you can take that’ll fast track your growth and allow you to skip years of painful trial-and-error.

what they're saying

"...I've quadrupled my prices and see a future for my design business that I never imagined possible."

"...I've quadrupled my prices and see a future for my design business that I never imagined possible."

"Working with Ariel has given me the skill, knowledge and personal confidence to more than quadruple my prices and see a future for my design business that I never imagined possible. Ariel’s coaching and mentoring has made me believe in the potential of my design business. She taught me tangible skills and steps to take to reach the next level. She reminded me that I was not alone in my struggles as a designer, but then showed me ways to get out of them. I could not see my business being where it’s at and where it’s going without Ariel’s guidance."

 

- Riley, The Worth It Approach

Here's what you'll learn in Drop Dead Designer...

Here’s what you'll learn in Drop Dead Designer...

the magic

Week One

Before you can grow a truly successful design business, you must determine what sets you apart and the signature style you want to become known for. For many, this feels overwhelming! “I like so many styles- how do I decide?!” and “I can design for my clients all day, but literally can’t settle on a style for myself.” are messages that consistently slide into my DMs.

 

Truthfully, it’s much less complicated than you think. In Week One I’ll take you by the hand and show you exactly how to discover and establish your designer magic so you can finally stand out, stay inspired, and carve out your niche without ever second-guessing yourself again.

In week one, you'll learn...

  • Exactly how to stand out in the ridiculously competitive design industry.
  • My proven system for building an audience of loyal fans (who can’t wait to work with you and buy your products).
  • How to unearth your differentiating factors (even if you feel like you’re just like every other designer out there).
  • How to develop a strong strategy behind your brand.
  • The key to cultivating YOUR signature look as a designer.
  • Why finding inspiration is crucial to your success and where to find it when you’re coming up dry.
  • How to define your niche & dream client persona (in a way that actually impacts your bottom line).
  • My signature series of exercises that will help you discover and establish your designer magic once and for all.

the money

Week Two

Many of us fell in love with design because it was fun. But now you are a business owner and that means you need to make money (and if I have it my way, you’ll be on your way to making LOTS of it by the end of this week). So many designers are barely scraping by, struggling to communicate their value, and working around the clock just to make ends meet. Let’s choose a different path.

In week two, you'll learn...

  • How to create a vision plan for your finances.
  • The fastest way to scale and reach your income goals (without working around the clock).
  • My tried-and-true pricing method that will leave you feeling valued for your work while your clients happily hand over their credit card.
  • How to position yourself as an expert in the industry (even if you don’t feel like one yet).
  • A step-by-step approach to developing multiple revenue streams so your monthly income is no longer dependent on client work.
  • How to create a funnel of offerings that allows you to work with more people with less of your time.
  • Why collaborations are so important and how to build a circle of industry professionals around you.
  • Outsourcing 101: How to outsource and when you’ll know it’s time - because trust me, your business will be growing so quickly, you’re going to need some support.

the client process

Week Three + Four

Raving clients leads to major growth and it all begins with the signature process you establish for your business. Between sales calls, proposals, design work, reiterations, and all the other components that go into your experience - it can feel like you’re juggling all the things and not doing anything particularly well.

 

I’ve been there. But since developing a step-by-step client experience that feels luxurious and high-touch, I now know that it’s 100% possible to serve your clients well and take the role as the expert ...while maintaining boundaries that’ll ultimately keep you sane.

In weeks three + four, you'll learn...

  • The secrets to building a six-figure client process they can’t stop talking about.
  • How to nail your sales calls every. single. time.
  • How to turn your clients into TRUE fans that regularly bring in more dream clients.
  • The importance of positioning yourself as the expert (and how to implement your expertise into every touchpoint of your client process).
  • How to take control of your client projects and maintain boundaries so that work doesn’t take over your life.
  • Automation 101- how to automate your client process while still making it feel high-touch & personal.
  • Access to my signature collection of proposals, contracts, and welcome kit templates.

the collection

Week Five + Six

Ahhh, passive income. Everyone is talking about it but very few designers are taking the leap...and even fewer are doing it well. Far from a get-rich-quick scheme, passive income allows you to create a solid base of income without booking out your calendar and taking on more clients.

 

Creating an awesome product suite and learning how to sell it can feel like a monstrous project but I’ve broken it down so you can quickly get your products on the market and sell them with ease.

In weeks five + six, you'll learn...

  • The step-by-step path to developing your signature product suite.
  • How to create products that people are practically BEGGING to buy.
  • How to differentiate your digital products in the crowded marketplace.
  • The technical side of selling digital products (and how to master it without spending hours Googling how-tos).
  • The legal side of selling digital products and how to make sure your bases are covered before.
  • Product sales tactics and how to sell your products EVEN if you don’t have a big audience.

the sell

Week Seven + Eight

Last but not least, we’re tackling Marketing 101. This isn’t just your basic “hashtag your Instagram posts” and “Get your work on Pinterest” spiel. Instead, I’m sharing comprehensive methods for finding clients, engaging your audience, building a following, and leveraging social media to actually result in profits (instead of just an ego boost).

 

We’ll wrap up the Mastermind in a metaphorical bow - by now you’ll know HOW to build a differentiated design business and in these last two weeks we’ll make sure you know how to shout it from the rooftops.

In weeks seven + eight, you'll learn...

  • Where to find clients who can’t wait to work with you (and don’t even consider your competitors as viable options).
  • How to enthrall your audience and show off your designer magic across all social media platforms.
  • How to build an audience of followers who will buy anything you create.
  • The little-known secrets of growing an engaged & profitable Instagram account.
  • How to automate inquiries with Pinterest.

And hello there! I'm Ariel.

Oh hello there! I'm Ariel.

I'M SO EXCITED TO TEACH YOU THE INS AND OUTS OF BECOMING A DROP DEAD DESIGNER!

I always assumed I could NEVER have a creative career until I found myself in Los Angeles as a part-time event planner for a branding agency. In that moment, I realized that maybe...just maybe...this creative thing was actually possible.

 

My career has been wild to say the least. In two years time, I worked my way from event planner with zero design experience to lead designer at the same company. Me - the girl who would “never have a creative career” was now a designer...and I started a side hustle because I couldn’t get enough.

 

I won’t lie, it was hard work.

 

Designing all day, rushing home on my lunch breaks to create content for social media, taking client calls whenever I had a second to spare and growing a business late into the night. But within a year I had saved up enough money to go on the year-long sabbatical my husband and I had been dreaming of since our wedding day.

 

But please don’t get me wrong.

Just because I was able to design logos in Parisian cafes didn’t mean my business was perfect. I was constantly burnt out, creating work that didn’t leave me inspired, and struggling to figure out how to make money while doing the work I actually wanted to do.


Like with any good story, there was a turning point and mine came when I decided to really dive into my own eye + voice as a designer. My life turned into a frenzy of magazine clippings, personal projects, and soul-searching...and eventually, I found my own designer magic.

 

It changed my life.

 

Almost instantly, the tables turned. Dream clients started seeking me out, my product sales went through the roof, and I finally felt like I had a unique perspective to offer the design industry. Today, I’m so excited to show you how to find your own magic so you can experience a wild success story all your own.

If you’ve ever wondered why some designers are able to captivate their audience, book dreamy clients, and create work that effortlessly stands out from the crowd - Drop Dead Designer has the answers you’ve been looking for.

If you’ve ever wondered why some designers are able to captivate their audience, book dreamy clients, and create work that effortlessly stands out from the crowd - Drop Dead Designer has the answers you’ve been looking for.