Feeling like you’ll never “get there”, and tired of creating work you don’t love (for pennies, at that)...
What if a few weeks of deep work allowed you to:
"Working with Ariel has given me the skill, knowledge and personal confidence to more than quadruple my prices and see a future for my design business that I never imagined possible. Ariel’s coaching and mentoring has made me believe in the potential of my design business. She taught me tangible skills and steps to take to reach the next level. She reminded me that I was not alone in my struggles as a designer, but then showed me ways to get out of them. I could not see my business being where it’s at and where it’s going without Ariel’s guidance."
- Riley, The Worth It Approach
Before you can grow a truly successful design business, you must determine what sets you apart and the signature style you want to become known for. For many, this feels overwhelming! “I like so many styles- how do I decide?!” and “I can design for my clients all day, but literally can’t settle on a style for myself.” are messages that consistently slide into my DMs.
Truthfully, it’s much less complicated than you think. In Week One I’ll take you by the hand and show you exactly how to discover and establish your designer magic so you can finally stand out, stay inspired, and carve out your niche without ever second-guessing yourself again.
Many of us fell in love with design because it was fun. But now you are a business owner and that means you need to make money (and if I have it my way, you’ll be on your way to making LOTS of it by the end of this week). So many designers are barely scraping by, struggling to communicate their value, and working around the clock just to make ends meet. Let’s choose a different path.
Week Three + Four
Raving clients leads to major growth and it all begins with the signature process you establish for your business. Between sales calls, proposals, design work, reiterations, and all the other components that go into your experience - it can feel like you’re juggling all the things and not doing anything particularly well.
I’ve been there. But since developing a step-by-step client experience that feels luxurious and high-touch, I now know that it’s 100% possible to serve your clients well and take the role as the expert ...while maintaining boundaries that’ll ultimately keep you sane.
Week Five + Six
Ahhh, passive income. Everyone is talking about it but very few designers are taking the leap...and even fewer are doing it well. Far from a get-rich-quick scheme, passive income allows you to create a solid base of income without booking out your calendar and taking on more clients.
Creating an awesome product suite and learning how to sell it can feel like a monstrous project but I’ve broken it down so you can quickly get your products on the market and sell them with ease.
Week Seven + Eight
Last but not least, we’re tackling Marketing 101. This isn’t just your basic “hashtag your Instagram posts” and “Get your work on Pinterest” spiel. Instead, I’m sharing comprehensive methods for finding clients, engaging your audience, building a following, and leveraging social media to actually result in profits (instead of just an ego boost).
We’ll wrap up the Mastermind in a metaphorical bow - by now you’ll know HOW to build a differentiated design business and in these last two weeks we’ll make sure you know how to shout it from the rooftops.
I'M SO EXCITED TO TEACH YOU THE INS AND OUTS OF BECOMING A DROP DEAD DESIGNER!
I always assumed I could NEVER have a creative career until I found myself in Los Angeles as a part-time event planner for a branding agency. In that moment, I realized that maybe...just maybe...this creative thing was actually possible.
My career has been wild to say the least. In two years time, I worked my way from event planner with zero design experience to lead designer at the same company. Me - the girl who would “never have a creative career” was now a designer...and I started a side hustle because I couldn’t get enough.
I won’t lie, it was hard work.
Designing all day, rushing home on my lunch breaks to create content for social media, taking client calls whenever I had a second to spare and growing a business late into the night. But within a year I had saved up enough money to go on the year-long sabbatical my husband and I had been dreaming of since our wedding day.
But please don’t get me wrong.
Just because I was able to design logos in Parisian cafes didn’t mean my business was perfect. I was constantly burnt out, creating work that didn’t leave me inspired, and struggling to figure out how to make money while doing the work I actually wanted to do.
Like with any good story, there was a turning point and mine came when I decided to really dive into my own eye + voice as a designer. My life turned into a frenzy of magazine clippings, personal projects, and soul-searching...and eventually, I found my own designer magic.
It changed my life.
Almost instantly, the tables turned. Dream clients started seeking me out, my product sales went through the roof, and I finally felt like I had a unique perspective to offer the design industry. Today, I’m so excited to show you how to find your own magic so you can experience a wild success story all your own.