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Drop Dead

Designer

Drop Dead Designer

an 8-week program for establishing yourself as a high-end designer + building a profitable design business.

The sought-after, wildly profitable, and spellbinding design business you’ve been trying so hard to build?

The sought-after, wildly profitable, and spellbinding design business you’ve been trying so hard to build?

It’s finally within reach.

Have you ever wondered...

Why some designers are able to captivate their audience, book dreamy clients, and create work that effortlessly stands out from the crowd?

Why some designers are able to captivate their audience, book dreamy clients, and create work that effortlessly stands out from the crowd?

...and on the flip side, why some designers just don’t?

You’re starting to see there’s this special something - this magic, if you will - that separates the good from the great.

 

But you can’t figure out how to create that magic for yourself. And while you’d love to create designs that stop people in their tracks and entice them in for more- you have this nagging feeling that maybe you just don’t have anything special to bring to the table.

 

So you copy (ahem, ‘get inspiration from’) other designers.

 

You download all the free guides on “How to Grow a Profitable Design Business”.

 

You sink into a cycle of comparison because that one designer on Instagram is so much “better” than you.

 

And you hope that maybe...someday...you’ll be able to create work that is actually an extension of your heart (instead of churning out Pinterest look-alike designs that you secretly hate).

The truth is,

NOW IS YOUR TIME.

The truth is,

NOW IS YOUR TIME.

You can build the design business of your dreams, create work that is aligned with what you LOVE, and make more money than you think is possible (trust me, if I can do this so can you).

You can be a Drop Dead Designer.

You can be a Drop Dead Designer.

and here's what i mean...

A couple years ago I took a year off to travel the world with my husband. It was a literal dream. (Serendipitously, it was also when I started this business).

 

One day we were walking down the streets of Rome with gelato in hand and saw this BEAUTIFUL Italian bride with her brand new groom. “Oh my goodness, she is drop dead gorgeous!” I said as we both stared for longer than socially acceptable.

 

We couldn’t peel our eyes away.

 

She commanded our attention.

 

And to this day I still remember how freakin’ stunning she was walking down that cobbled street in her white gown.

 

That’s what a Drop Dead Designer is. A designer who enthralls. Stops people in their tracks. Entices them in for more. And creates a sort of obsession from those who follow along.

The best part? It’s not about luck. Building a captivating, lucrative design business simply requires strategy. Simple but powerful strategy that, when applied, makes things happen so quickly that it feels like magic.*

The best part? It’s not about luck. Building a captivating, lucrative design business simply requires strategy. Simple but powerful strategy that, when applied, makes things happen so quickly that it feels like magic.*

*Since implementing these strategies I have multiple “pinch me” moments per month. Six-figures? Check. Inquiries that aren’t even considering other designers? Check. I look at the business I’ve created and think, “Wait, how did I get here? How is this possible?” Truthfully- it shouldn’t be. At least not for a self-taught designer and business owner wannabe like me who literally had no idea where to even begin. But that’s the power of what I’m sharing in Drop Dead Designer.

if you're...

Burnt out, frustrated at the lack of growth in your design business...

Burnt out, frustrated at the lack of growth in your design business...

Feeling like you’ll never “get there”, and tired of creating work you don’t love (for pennies, at that)...

It doesn’t have to be that way. In fact, the design business of your dreams is only a few weeks away.

It doesn’t have to be that way. In fact, the design business of your dreams is only a few weeks away.

and this isn't smoke and mirrors...

A lot of seasoned designers will say “you have to pay your dues” and “get scrappy to succeed”...but really there’s a paved path you can take that’ll fast track your growth and allow you to skip years of painful trial-and-error.

What if a few weeks of deep work allowed you to:

  • Eliminate your competition altogether (because once you’ve mastered the art of differentiation? People will have no choice but to hire you).
  • Unearth your unique MAGIC. That one-of-a-kind, special something that’ll take you from just like the rest of ‘em to sought after and booked-out.
  • Create a top-notch portfolio & client process that looks and feels like you have years of experience (even if you don’t).
  • Substantially increase your bottom line and confidently charge more than you ever thought possible (six-figures is easily achievable once you have the right foundation).
  • Implement passive income streams that allow you to work less while making more.
  • Become the type of designer that OTHER designers aspire to be.
  • And finally start creating work that doesn’t just pay the bills- but is actually aligned with the art you set out to create in the first place.

Sound too good to be true? I love a good dose of skepticism, but keep reading…

what they're saying

"...working with Ariel was unlike any other coaching program I've done..."

"...working with Ariel was unlike any other coaching program I've done..."

"I've invested in courses and programs before but working with Ariel was unlike any other coaching program I've done. I was excited to attend every call and feel like I genuinely learned tangible and practical skills and knowledge that have taken my future as a designer to the next level. Since she is also a self-taught designer I knew I was going to be in good hands because she once started where I am."

 

- Emily, Emily Alexis Creative Studio

This works. Which is why I’d love for you to join...

Drop Dead Designer

Drop Dead Designer

In this eight-week program, I’m walking you through exactly how to harness your signature look, craft a client process they can’t stop talking about, implement lucrative passive income streams, and ultimately create a design business that entices, enthralls, and affords you the freedom and lifestyle you want. As a Drop Dead Designer, you'll have access to...

5 modules broken down into 8 weekly lessons

private membership site + template collection

bonus skill-focused masterclasses

editable drop dead designer workbook

It’s time to find your designer magic.

It’s time to find your designer magic.

and create the business you didn’t think was possible.

inside I'm sharing...

  • My proven system for building an audience of loyal fans (who can’t wait to work with you and buy your products).
  • The fastest way to scale and reach your income goals (without working around the clock).
  • Where to find clients that don’t even consider your competitors as viable options.
  • How to unearth your differentiating factors (even if you feel like you’re just like every other designer out there).
  • A step-by-step approach to developing multiple revenue streams so your monthly income is no longer dependent on client work.
  • Access to weekly group coaching calls and masterclasses by some of our industry’s leading experts.
  • And so much more!

what they're saying

"...I've quadrupled my prices and see a future for my design business that I never imagined possible."

"...I've quadrupled my prices and see a future for my design business that I never imagined possible."

"Working with Ariel has given me the skill, knowledge and personal confidence to more than quadruple my prices and see a future for my design business that I never imagined possible. Ariel’s coaching and mentoring has made me believe in the potential of my design business. She taught me tangible skills and steps to take to reach the next level. She reminded me that I was not alone in my struggles as a designer, but then showed me ways to get out of them. I could not see my business being where it’s at and where it’s going without Ariel’s guidance."

 

- Riley, The Worth It Approach

want the nitty gritty?

Here’s the week-by-week schedule...

Here’s the week-by-week schedule...

the magic

Week One

Before you can grow a truly successful design business, you must determine what sets you apart and the signature style you want to become known for. For many, this feels overwhelming! “I like so many styles- how do I decide?!” and “I can design for my clients all day, but literally can’t settle on a style for myself.” are messages that consistently slide into my DMs.

 

Truthfully, it’s much less complicated than you think. In Week One I’ll take you by the hand and show you exactly how to discover and establish your designer magic so you can finally stand out, stay inspired, and carve out your niche without ever second-guessing yourself again.

In week one, you'll learn...

  • Exactly how to stand out in the ridiculously competitive design industry.
  • My proven system for building an audience of loyal fans (who can’t wait to work with you and buy your products).
  • How to unearth your differentiating factors (even if you feel like you’re just like every other designer out there).
  • How to develop a strong strategy behind your brand.
  • The key to cultivating YOUR signature look as a designer.
  • Why finding inspiration is crucial to your success and where to find it when you’re coming up dry.
  • How to define your niche & dream client persona (in a way that actually impacts your bottom line).
  • My signature series of exercises that will help you discover and establish your designer magic once and for all.

the money

Week Two

Many of us fell in love with design because it was fun. But now you are a business owner and that means you need to make money (and if I have it my way, you’ll be on your way to making LOTS of it by the end of this week). So many designers are barely scraping by, struggling to communicate their value, and working around the clock just to make ends meet. Let’s choose a different path.

In week two, you'll learn...

  • How to create a vision plan for your finances.
  • The fastest way to scale and reach your income goals (without working around the clock).
  • My tried-and-true pricing method that will leave you feeling valued for your work while your clients happily hand over their credit card.
  • How to position yourself as an expert in the industry (even if you don’t feel like one yet).
  • A step-by-step approach to developing multiple revenue streams so your monthly income is no longer dependent on client work.
  • How to create a funnel of offerings that allows you to work with more people with less of your time.
  • Why collaborations are so important and how to build a circle of industry professionals around you.
  • Outsourcing 101: How to outsource and when you’ll know it’s time - because trust me, your business will be growing so quickly, you’re going to need some support.

the client process

Week Three + Four

Raving clients leads to major growth and it all begins with the signature process you establish for your business. Between sales calls, proposals, design work, reiterations, and all the other components that go into your experience - it can feel like you’re juggling all the things and not doing anything particularly well.

 

I’ve been there. But since developing a step-by-step client experience that feels luxurious and high-touch, I now know that it’s 100% possible to serve your clients well and take the role as the expert ...while maintaining boundaries that’ll ultimately keep you sane.

In weeks three + four, you'll learn...

  • The secrets to building a six-figure client process they can’t stop talking about.
  • How to nail your sales calls every. single. time.
  • How to turn your clients into TRUE fans that regularly bring in more dream clients.
  • The importance of positioning yourself as the expert (and how to implement your expertise into every touchpoint of your client process).
  • How to take control of your client projects and maintain boundaries so that work doesn’t take over your life.
  • Automation 101- how to automate your client process while still making it feel high-touch & personal.
  • Access to my signature collection of proposals, contracts, and welcome kit templates.

the collection

Week Five + Six

Ahhh, passive income. Everyone is talking about it but very few designers are taking the leap...and even fewer are doing it well. Far from a get-rich-quick scheme, passive income allows you to create a solid base of income without booking out your calendar and taking on more clients.

 

Creating an awesome product suite and learning how to sell it can feel like a monstrous project but I’ve broken it down so you can quickly get your products on the market and sell them with ease.

In weeks five + six, you'll learn...

  • The step-by-step path to developing your signature product suite.
  • How to create products that people are practically BEGGING to buy.
  • How to differentiate your digital products in the crowded marketplace.
  • The technical side of selling digital products (and how to master it without spending hours Googling how-tos).
  • The legal side of selling digital products and how to make sure your bases are covered before.
  • Product sales tactics and how to sell your products EVEN if you don’t have a big audience.

the sell

Week Seven + Eight

Last but not least, we’re tackling Marketing 101. This isn’t just your basic “hashtag your Instagram posts” and “Get your work on Pinterest” spiel. Instead, I’m sharing comprehensive methods for finding clients, engaging your audience, building a following, and leveraging social media to actually result in profits (instead of just an ego boost).

 

We’ll wrap up the Mastermind in a metaphorical bow - by now you’ll know HOW to build a differentiated design business and in these last two weeks we’ll make sure you know how to shout it from the rooftops.

In weeks seven + eight, you'll learn...

  • Where to find clients who can’t wait to work with you (and don’t even consider your competitors as viable options).
  • How to enthrall your audience and show off your designer magic across all social media platforms.
  • How to build an audience of followers who will buy anything you create.
  • The little-known secrets of growing an engaged & profitable Instagram account.
  • How to automate inquiries with Pinterest.

Want to hear from a few Drop Dead Designer students?

The sought-after, wildly profitable, and spellbinding design business you’ve been trying so hard to build?

their stories speak for themselves.

but i couldn't stop there.

Here’s the week-by-week schedule...

Join the Drop Dead Designer Mastermind and you’ll automatically get access to $4500 worth of resources:

01 // 6-figure template collection

As a Drop Dead Designer, you will also get access to my entire collection of templates, contracts, email swipe files & proposals. These are templates and documents that I have spent YEARS perfecting and leveling up.

02 // The Private Mastermind Facebook Group:

You’ll receive lifetime access to a private Facebook group of like-minded, growth-oriented designers! Ask questions, request feedback, get encouragement, and walk alongside each other on your entrepreneurial journey. This group is truly priceless and a catalyst for your growth.

03 // bonus workshops with Industry Experts:

Besides our weekly coaching calls, you’ll also receive access to weekly masterclasses by leading industry experts. From Facebook ads specialists and business coaches to brand strategists and social media gurus- I’m making sure that you have EVERYTHING you need to succeed.

04 // A Comprehensive Digital Workbook with Tools & Templates:

Like to follow along in a workbook? I’ve got you covered! Download the Drop Dead Designer workbook for access to easy-to-follow exercises, templates, and notes from each week’s material.

05 // 12 weeks of slack + voxer access (mastermind only):

After our 8 weeks together, you might have some questions as you step out on your own and start applying everything we've learned. You'll have access to Ariel for an additional 4 weeks if you need personalized guidance or coaching.

06 // live sales call practice (mastermind only):

Nailing the sales call is quite possibly one of the best skills to have as a designer and business owner. As a Drop Dead Designer masterminder, you'll have the opportunity to practice your sales call skills with guided feedback.

Ready to harness your magic, fast track your growth, and build a design business that is both wildly profitable + deeply fulfilling?

Ready to harness your magic, fast track your growth, and build a design business that is both wildly profitable + deeply fulfilling?

And hello there! I'm Ariel.

Oh hello there! I'm Ariel.

I'M SO EXCITED TO TEACH YOU THE INS AND OUTS OF BECOMING A DROP DEAD DESIGNER!

I always assumed I could NEVER have a creative career until I found myself in Los Angeles as a part-time event planner for a branding agency. In that moment, I realized that maybe...just maybe...this creative thing was actually possible.

 

My career has been wild to say the least. In two years time, I worked my way from event planner with zero design experience to lead designer at the same company. Me - the girl who would “never have a creative career” was now a designer...and I started a side hustle because I couldn’t get enough.

 

I won’t lie, it was hard work.

 

Designing all day, rushing home on my lunch breaks to create content for social media, taking client calls whenever I had a second to spare and growing a business late into the night. But within a year I had saved up enough money to go on the year-long sabbatical my husband and I had been dreaming of since our wedding day.

 

But please don’t get me wrong.

Just because I was able to design logos in Parisian cafes didn’t mean my business was perfect. I was constantly burnt out, creating work that didn’t leave me inspired, and struggling to figure out how to make money while doing the work I actually wanted to do.


Like with any good story, there was a turning point and mine came when I decided to really dive into my own eye + voice as a designer. My life turned into a frenzy of magazine clippings, personal projects, and soul-searching...and eventually, I found my own designer magic.

 

It changed my life.

 

Almost instantly, the tables turned. Dream clients started seeking me out, my product sales went through the roof, and I finally felt like I had a unique perspective to offer the design industry. Today, I’m so excited to show you how to find your own magic so you can experience a wild success story all your own.

You’re ready for Drop Dead Designer if...

Drop Dead Designer is for you if...

  • You have a design business or work freelance but want to completely uplevel your success & revenue.
  • You aren’t getting the dream inquiries and clients you want.
  • You want to charge more for your work and be able to say no to projects that don’t interest you.
  • You want to unearth your unique MAGIC. That one-of-a-kind, special something that’ll take you from just like the rest of ‘em to sought after and booked-out.
  • You have a basic knowledge of Adobe Illustrator or Photoshop and have designed things in the past.
  • You have some experience with graphic design (and maybe even work for another company as a designer) but you want to build your OWN business around your skills.

Drop Dead Designer is NOT for you if…

Drop Dead Designer is NOT for you if...

  • You’re content to build a look-a-like business that never really stands out
  • You don’t want to establish yourself as a designer
  • You think talent is born, not acquired
  • You're not willing to work hard
  • You’ve never used design programs before. This program will require some basic knowledge of design platforms like Illustrator and Photoshop. If you have questions about your readiness, please contact us at hello@theblogstop.co and we can discuss your options!

Whether you’re a brand new designer or Adobe master, Drop Dead Designer will fast track your growth.

Whether you’re a brand new designer or Adobe master, Drop Dead Designer will fast track your growth.

I’ve spent 7000+ hours and $20,000+ mastering all the content I’m handing over in this program.

But today? You can skip the trial-and-error, stop wasting time on things that aren’t important, and learn EXACTLY what you need to do to build a fulfilling and lucrative design business.

Frequently Asked Questions

How about a rapid-fire Q&A session?

How long is the program?

Drop Dead Designer is eight weeks from start to finish! However, you will have instant access to all lessons.

When does the Drop Dead Designer mastermind begin?

October 19, 2020

What day and time will the weekly calls be?

Calls will be in the evening on a day determined by the designers in the mastermind.

Will this process include tangible documents like client contracts and proposals?

Yes! In The Client Process modules, I'll be giving you access to my signature contracts and templates.

Is this the last time you’ll be offering Drop Dead Designer this year?

To be determined - it depends on my calendar for the remainder of the year so if you feel like this is a good fit, I encourage you to make the leap now!

Is this a good fit for me?

Yes! If you’ve made it all the way down to the FAQ’s I’m pretty sure this Mastermind is a good fit for you. Ask yourself this: “Am I ready to create a design business that stands out, makes money, and actually feels fulfilling without going through years of trial-and-error?” If so, join now.

Can I join if I have no technical training?

We will not be going over technical training in this mastermind, therefore, a basic understanding of design platforms is suggested. If you feel you are capable of learning quickly on your own, please reach out to hello@theblogstop.co to discuss.

Why should I choose the Mastermind over the self-study option?

Love this question! Because it’s far better to have multiple brains supporting you along your learning journey than just a talking head on a pre-recorded video. Masterminds have a two-part benefit, 01. The educational material and 02. The community of like-minded business owners who will help you grow!

I have a few more questions! Can I contact you?

Of course! Let’s chat. Email me at hello@theblogstop.co and let’s have a conversation!