You’re starting to see there’s this special something - this magic, if you will - that separates the good from the great.
But you can’t figure out how to create that magic for yourself. And while you’d love to create designs that stop people in their tracks and entice them in for more- you have this nagging feeling that maybe you just don’t have anything special to bring to the table.
So you copy (ahem, ‘get inspiration from’) other designers.
You download all the free guides on “How to Grow a Profitable Design Business”.
You sink into a cycle of comparison because that one designer on Instagram is so much “better” than you.
And you hope that maybe...someday...you’ll be able to create work that is actually an extension of your heart (instead of churning out Pinterest look-alike designs that you secretly hate).
A couple years ago I took a year off to travel the world with my husband. It was a literal dream. (Serendipitously, it was also when I started this business).
One day we were walking down the streets of Rome with gelato in hand and saw this BEAUTIFUL Italian bride with her brand new groom. “Oh my goodness, she is drop dead gorgeous!” I said as we both stared for longer than socially acceptable.
We couldn’t peel our eyes away.
She commanded our attention.
And to this day I still remember how freakin’ stunning she was walking down that cobbled street in her white gown.
That’s what a Drop Dead Designer is. A designer who enthralls. Stops people in their tracks. Entices them in for more. And creates a sort of obsession from those who follow along.
*Since implementing these strategies I have multiple “pinch me” moments per month. Six-figures? Check. Inquiries that aren’t even considering other designers? Check. I look at the business I’ve created and think, “Wait, how did I get here? How is this possible?” Truthfully- it shouldn’t be. At least not for a self-taught designer and business owner wannabe like me who literally had no idea where to even begin. But that’s the power of what I’m sharing in Drop Dead Designer.
Feeling like you’ll never “get there”, and tired of creating work you don’t love (for pennies, at that)...
A lot of seasoned designers will say “you have to pay your dues” and “get scrappy to succeed”...but really there’s a paved path you can take that’ll fast track your growth and allow you to skip years of painful trial-and-error.
What if a few weeks of deep work allowed you to:
"I've invested in courses and programs before but working with Ariel was unlike any other coaching program I've done. I was excited to attend every call and feel like I genuinely learned tangible and practical skills and knowledge that have taken my future as a designer to the next level. Since she is also a self-taught designer I knew I was going to be in good hands because she once started where I am."
- Emily, Emily Alexis Creative Studio
In this eight-week program, I’m walking you through exactly how to harness your signature look, craft a client process they can’t stop talking about, implement lucrative passive income streams, and ultimately create a design business that entices, enthralls, and affords you the freedom and lifestyle you want. As a Drop Dead Designer, you'll have access to...
"Working with Ariel has given me the skill, knowledge and personal confidence to more than quadruple my prices and see a future for my design business that I never imagined possible. Ariel’s coaching and mentoring has made me believe in the potential of my design business. She taught me tangible skills and steps to take to reach the next level. She reminded me that I was not alone in my struggles as a designer, but then showed me ways to get out of them. I could not see my business being where it’s at and where it’s going without Ariel’s guidance."
- Riley, The Worth It Approach
Before you can grow a truly successful design business, you must determine what sets you apart and the signature style you want to become known for. For many, this feels overwhelming! “I like so many styles- how do I decide?!” and “I can design for my clients all day, but literally can’t settle on a style for myself.” are messages that consistently slide into my DMs.
Truthfully, it’s much less complicated than you think. In Week One I’ll take you by the hand and show you exactly how to discover and establish your designer magic so you can finally stand out, stay inspired, and carve out your niche without ever second-guessing yourself again.
Many of us fell in love with design because it was fun. But now you are a business owner and that means you need to make money (and if I have it my way, you’ll be on your way to making LOTS of it by the end of this week). So many designers are barely scraping by, struggling to communicate their value, and working around the clock just to make ends meet. Let’s choose a different path.
Week Three + Four
Raving clients leads to major growth and it all begins with the signature process you establish for your business. Between sales calls, proposals, design work, reiterations, and all the other components that go into your experience - it can feel like you’re juggling all the things and not doing anything particularly well.
I’ve been there. But since developing a step-by-step client experience that feels luxurious and high-touch, I now know that it’s 100% possible to serve your clients well and take the role as the expert ...while maintaining boundaries that’ll ultimately keep you sane.
Week Five + Six
Ahhh, passive income. Everyone is talking about it but very few designers are taking the leap...and even fewer are doing it well. Far from a get-rich-quick scheme, passive income allows you to create a solid base of income without booking out your calendar and taking on more clients.
Creating an awesome product suite and learning how to sell it can feel like a monstrous project but I’ve broken it down so you can quickly get your products on the market and sell them with ease.
Week Seven + Eight
Last but not least, we’re tackling Marketing 101. This isn’t just your basic “hashtag your Instagram posts” and “Get your work on Pinterest” spiel. Instead, I’m sharing comprehensive methods for finding clients, engaging your audience, building a following, and leveraging social media to actually result in profits (instead of just an ego boost).
We’ll wrap up the Mastermind in a metaphorical bow - by now you’ll know HOW to build a differentiated design business and in these last two weeks we’ll make sure you know how to shout it from the rooftops.
As a Drop Dead Designer, you will also get access to my entire collection of templates, contracts, email swipe files & proposals. These are templates and documents that I have spent YEARS perfecting and leveling up.
You’ll receive lifetime access to a private Facebook group of like-minded, growth-oriented designers! Ask questions, request feedback, get encouragement, and walk alongside each other on your entrepreneurial journey. This group is truly priceless and a catalyst for your growth.
Besides our weekly coaching calls, you’ll also receive access to weekly masterclasses by leading industry experts. From Facebook ads specialists and business coaches to brand strategists and social media gurus- I’m making sure that you have EVERYTHING you need to succeed.
Like to follow along in a workbook? I’ve got you covered! Download the Drop Dead Designer workbook for access to easy-to-follow exercises, templates, and notes from each week’s material.
After our 8 weeks together, you might have some questions as you step out on your own and start applying everything we've learned. You'll have access to Ariel for an additional 4 weeks if you need personalized guidance or coaching.
Nailing the sales call is quite possibly one of the best skills to have as a designer and business owner. As a Drop Dead Designer masterminder, you'll have the opportunity to practice your sales call skills with guided feedback.
I'M SO EXCITED TO TEACH YOU THE INS AND OUTS OF BECOMING A DROP DEAD DESIGNER!
I always assumed I could NEVER have a creative career until I found myself in Los Angeles as a part-time event planner for a branding agency. In that moment, I realized that maybe...just maybe...this creative thing was actually possible.
My career has been wild to say the least. In two years time, I worked my way from event planner with zero design experience to lead designer at the same company. Me - the girl who would “never have a creative career” was now a designer...and I started a side hustle because I couldn’t get enough.
I won’t lie, it was hard work.
Designing all day, rushing home on my lunch breaks to create content for social media, taking client calls whenever I had a second to spare and growing a business late into the night. But within a year I had saved up enough money to go on the year-long sabbatical my husband and I had been dreaming of since our wedding day.
But please don’t get me wrong.
Just because I was able to design logos in Parisian cafes didn’t mean my business was perfect. I was constantly burnt out, creating work that didn’t leave me inspired, and struggling to figure out how to make money while doing the work I actually wanted to do.
Like with any good story, there was a turning point and mine came when I decided to really dive into my own eye + voice as a designer. My life turned into a frenzy of magazine clippings, personal projects, and soul-searching...and eventually, I found my own designer magic.
It changed my life.
Almost instantly, the tables turned. Dream clients started seeking me out, my product sales went through the roof, and I finally felt like I had a unique perspective to offer the design industry. Today, I’m so excited to show you how to find your own magic so you can experience a wild success story all your own.
I’ve spent 7000+ hours and $20,000+ mastering all the content I’m handing over in this program.
But today? You can skip the trial-and-error, stop wasting time on things that aren’t important, and learn EXACTLY what you need to do to build a fulfilling and lucrative design business.
Drop Dead Designer is eight weeks from start to finish! However, you will have instant access to all lessons.
October 19, 2020
Calls will be in the evening on a day determined by the designers in the mastermind.
Yes! In The Client Process modules, I'll be giving you access to my signature contracts and templates.
To be determined - it depends on my calendar for the remainder of the year so if you feel like this is a good fit, I encourage you to make the leap now!
Yes! If you’ve made it all the way down to the FAQ’s I’m pretty sure this Mastermind is a good fit for you. Ask yourself this: “Am I ready to create a design business that stands out, makes money, and actually feels fulfilling without going through years of trial-and-error?” If so, join now.
We will not be going over technical training in this mastermind, therefore, a basic understanding of design platforms is suggested. If you feel you are capable of learning quickly on your own, please reach out to email@example.com to discuss.
Love this question! Because it’s far better to have multiple brains supporting you along your learning journey than just a talking head on a pre-recorded video. Masterminds have a two-part benefit, 01. The educational material and 02. The community of like-minded business owners who will help you grow!
Of course! Let’s chat. Email me at firstname.lastname@example.org and let’s have a conversation!