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Grey Areas

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about the project:

Grey Areas is a career & lifestyle blog and podcast, dedicated to navigating through the grey areas in life and work.

 

Kelsey, the founder of Grey Areas, came to me looking for a cool, modern & professional home for her new brand. We wanted to communicate authenticity and approachability to her readers. The color palette is bold, but slightly muted, offering a creative perspective while still being trustworthy. We also used hand-drawn elements to give the brand an approachable, every girl kind of feel. The site itself is home to bold, edgy images that convey confidence & expertise.

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