about the project:
Grey Areas is a career & lifestyle blog and podcast, dedicated to navigating through the grey areas in life and work.
Kelsey, the founder of Grey Areas, came to me looking for a cool, modern & professional home for her new brand. We wanted to communicate authenticity and approachability to her readers. The color palette is bold, but slightly muted, offering a creative perspective while still being trustworthy. We also used hand-drawn elements to give the brand an approachable, every girl kind of feel. The site itself is home to bold, edgy images that convey confidence & expertise.