Heather is a Yakima based photographer. She came to me looking for Brand Identity Design for her growing photography business. She wanted her clients to feel welcomed and like they could trust her from her initial response to gallery delivery. And a well-branded business was the key to establishing that trust.

For her brand identity, we wanted to create something minimal, refined & effortlessly cool. We chose a cool-toned, neutral color palette to represent the landscape she’s inspired by. Typography selections were made to establish a refined, sophisticated vibe and hand-drawn vegetation was added to bring a playful warmth to the brand as a whole.