It’s no secret that email marketing is the best way to build a dedicated following and nurture relationships with your tribe. But what is the best way to optimize your email marketing strategy and increase email marketing results?
Email users wake up to an inbox of hundreds of emails, all with their own agenda and promotions. So how do you make sure YOUR emails are being seen and received by your subscribers?
Today, I’m sharing the best thing you can to do to increase email marketing results and grow your email list exponentially.
When I first started building my email list, I signed up for a free account with MailChimp. MailChimp is a very popular email marketing platform and has an easy to use drag and drop email composer. At the time, I had dreams of constructing beautiful emails with images and graphics to wow my subscribers and establish my expertise as a designer.
I quickly realized, however, a few flaws in MailChimp’s platform. And if you are currently considering using MailChimp as your primary email marketing platform, I would encourage you to consider the following:
- The free MailChimp account does not allow you to build automated email sequences. When someone subscribes to your list, you will only be able to send them single emails at a time. You can upgrade to an account that includes automated sequences for $10/month.
- Each different opt-in form on your website will add subscribers to a separate list for that particular form. If you want to send an email to everyone who’s subscribed to one of your forms, you’ll need to send that email out separately to each form’s list.
- There is no way to segment subscribers into a general list once they have completed an automated sequence.
MailChimp is a great option when you’re just starting out. It’s very affordable and offers all the basic functions needed to start building an email list. But someone once told me to build my business right now for where it will be in 6 months.
Which is genius.
6 months from then, I’d hope to have a large email list with the option to segment subscribers into multiple sequences, depending on their interests. And though I didn’t need this at the moment, I knew MailChimp wouldn’t be able to offer me that in the future.
So, with much skepticism and resistance, I decided to switch to ConvertKit.
And I want to tell you today, if you’re ready to increase email marketing results exponentially, SWITCH TO CONVERTKIT.
This is not a sponsored post and I’m not even a ConvertKit affiliate. I just have seen real results and have been able to grow my business through their amazing and progressive email marketing features.
My primary hesitation with ConvertKit was its price. At $29/month, I’d be paying twice as much for an email marketing system as I was with MailChimp. But I can honestly say that ConvertKit has been one of the greatest investments that I’ve made for my business thus far.
1. ConvertKit takes all your subscribers from all the different forms on your website and places them into one list.
Unlike MailChimp, with ConvertKit you just have one list. So if you want to send an email to everyone who’s ever subscribed to any of your offers, you can! It also means that if someone subscribes to multiple offers or forms on your site, they’ll only be added to your list once.
2. ConvertKit allows you to create an unlimited amount of forms, each with a different opt-in incentive.
Have you ever heard of a Content Upgrade? Content Upgrades are checklists, cheat sheets or additional pieces of information that you offer readers at the end of your blog posts. You offer to give them these valuable pieces of information for free in exchange for their name and email address. ConvertKit allows you to quickly create a new form for each specific content upgrade. Within the form settings, you can add a personalized email note & the actually pdf file. When a reader subscribes to the Content Upgrade, they’ll automatically be sent an email with the information promised. And, if they’ve already subscribed to your list in the past, their name won’t be added a second time to your overall list.
3. You have the ability to automatically add subscribers to an email sequence, depending on which form they’ve signed up for.
This is one of my favorite features! Various forms on my site are connected to an email sequence, such as an email course. I also have a “Welcome” sequence connected to my forms, sent out to subscribers the first time they sign-up for one of my forms.
4. You can segment and tag every subscriber and sign-up.
Because ConvertKit combines all your subscribers into one list, it’s nice to remember where they came from and what they signed up for. You can set up a tag for each form on your site. That way, when someone subscribes, they’ll be added to that particular tag. Subscribers can have multiple tags for each form or opt-in incentive they’ve signed up for.
5. ConvertKit emails are simple.
Remember how I mentioned above that I was looking for an email platform that would allow me to design beautiful emails with a drag and drop format? Well, ConvertKit doesn’t offer this. And honestly, I thought long and hard about this feature and whether it was worth it to switch. But after some research, I began to understand why ConvertKit structures their emails the way they do. You see, simple, text-based emails feel more personal. Emails full of images and graphics feel promotional and are less likely to be read and digested. I was initially concerned that my emails wouldn’t be as beautiful, but my open and click rate have sky-rocketed since switching to this simpler email formatting strategy.
If you are truly trying to increase email marketing results, ConvertKit is an amazing platform that will give you all the tools you need to succeed! It is a little more pricey than a MailChimp account, but you are building your business! I’m telling you right now, you’re not going to be able to build your business with MailChimp. So what’s the point if it won’t take you anywhere?
Over the next few weeks, I’ll be sharing some ConvertKit tutorials to help you maximize your email marketing growth!
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