Kim Vollendorf Brand & Website Launch

Today, I’m comin’ to ya live with a BRAND NEW SITE LAUNCH!

Kim Vollendorf, founder of kimvollendorf.com and author Loving Your Husband Before You Ever Have One, and I have been working together for the last few months to create the perfect brand for her new book and journey as a speaker & author.

For Kim’s branding, I wanted to incorporate a subdued pastel color palette & neutral imagery. We chose a color palette containing mainly nudes and peaches to set the tone of the brand.

Branding and web design, moodboard, neutral color palette

I mixed some of my handlettering with a clean, sans-serif font for her elegant new logo. And I had a lot of fun shooting a collection of custom styled photos of her new book. Check out a more in-depth look at the gallery here.

Branding and web design, moodboard, neutral color palette

The website is filled with beautiful imagery and soft colors with a slight feminine vibe. I loved incorporating so many organic elements like the hand-lettered detail and the neutral imagery colors.

Branding and web design, moodboard, neutral color palette

This has truly been one of my favorite projects to work on. Kim kindly gave me a lot of creative control and it was so fun to explore the aesthetic we created. Be sure to head over to kimvollendorf.com to check out the finished site and give her some love!

xx,
Ariel

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