Email marketing is a constant struggle for me. I have great intentions for sending regular emails to my list. But does it ever actually happen? Take a guess.
I was recently introduced to Flodesk. And let me just say, my opinion of email marketing has been forever changed. It’s as if someone took all the elements I need in an email marketing platform and handed them to me in a beautifully, well-wrapped package. Flodesk is seriously the best email marketing platform I have seen or used EVER. So naturally, I need to tell the world about it.
Email Marketing Platform Needs
- Easy to customize
- Overall aesthetic
- Shopify integration
I don’t have complicated email marketing needs. For the most part, there are a few basic uses I have for an email marketing platform. I need an automated workflow that is sent to new list subscribers. I need a way to simply segment new subscribers based on how I received their email addresses. And I need to periodically send an email to my subscribers when I have something to share or announce. Flodesk meets all those needs with a simple, intuitive user experience to boot.
Easy to Customize
Everything about Flodesk, from their account set up to email creation is incredibly user-friendly. Their platform uses a simple and minimal design. There are only 4 menu options and it’s always easy to find what you need. Their email and workflow creators are very simple and take no time at all to create.
In an ongoing attempt to keep everything I put out into the world “on brand”, I need an email marketing platform that gives me complete creative control. Flodesk has one of the most customizable email builders I have ever used. Their font selection is significant, they have a wealth of pre-built layout options and you can easily adjust every element of your email. You can even integrate your Instagram feed to populate in your email footer. Every other email marketing platform I’ve seen pales in comparison to Flodesk’s email builder and overall aesthetic.
I wanted an email platform that imported the contact information from people buying products from my Shopify shop. Once customer’s information has been added to my Flodesk list, I can easily automate Thank You and follow-up emails that they’ll receive after purchase.