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Welcome to week 4 of #MAKEOVERYOURBLOG! Today, we’re talking about blog post creation.

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Over the past 7 years, I’ve started and stopped blogging a million times. Ok, maybe not a million, but somewhere in that range. And each time I chose to give up on my blog was primarily due to the face that I was constantly overwhelmed by content creation.

Anyone with me?

How many times have you given up on your blog because it’s just too overwhelming to pump out x number of blog posts a week?

How many nights have you spent restlessly trying to crank out an uninspired post for the next morning as to not disappoint your readers?

I’m here to tell you that there’s a better way.

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Welcome to week 3 of the #MAKEOVERYOURBLOG series! Today we’re jumping into your blog’s layout.

I find that bloggers often don’t give a thought to the way their blog’s laid out. They purchase a pre-made blog template and fill in the blanks. After all, why does your blog layout matter? And what does “best blog layout for SEO” even mean?

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What if I told you that your blog will perform better, rank higher & attract more readers if you went the extra mile to style and layout your blog in a specific way?

Your blog’s layout is something that is easy to overlook. But a few simple layout tweeks can have a massive effect on your blog’s performance.

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Make your blog look great, blogging tips, design your blog, diy blog design, start a blog, blog design, blogging for beginners, blog design for beginners

We’ve all done it.

You know, stumbled across a blog that made you insanely jealous of their stunning design & beautiful imagery.

The blogs that leave you saying, “How can I get my blog to look like that?”.

You assume that they probably had a million dollar budget to hire a talented designer and you’ll never have that kind of money or those kind of resources.

Well, today I’m letting you in on a few professional blog design secrets, the processes that real designers use to build those beautiful blogs. And after reading this post, you’ll have the tools to make your blog look great without spending a cent on hiring a designer.

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Over the next four weeks, I’ll be sharing a series called #MAKEOVERYOURBLOG. This series is dedicated to helping you makeover your blog into a place that reflects your passion & purpose and is built for extreme growth & audience engagement.

The one thing you blog needs to stand out, blogging tips, blog help, blog makeover, blog design, blogging, blog success

 

If you’ve been blogging for a minute, you know the blood, sweat and tears it takes to build a blog that stands out amongst the large sea of blogs on the web today.

Hours of social media planning & posting.

Constantly hanging out in Facebook groups to make connections & get your name out there.

Restless evenings wracking your brain to come up with a blog post for the following day.

And still no growth.

So rinse. Repeat. Day after day. Week after week.

Sound familiar?

You lie awake at night wondering why no one is reading your blog or why none of your promotional efforts are gaining any traction?

And it’s most likely because you’re blog is missing one key element.

Focus.

The one thing your blog needs to stand out is a clear topic & content focus, weaved throughout every single aspect of your blog.

A blog without clear focus…

  • Confuses readers the minute they land on your homepage
  • Is the reason why readers exit your blog just as quickly as they entered
  • Immediately discredits your authority & expertise
  • Diminishes the chance that readers will come back for more

A blog with clear focus will do 3 important things for your reader retention, traffic growth & overall blog appeal.

It will…

Speak directly to your ideal reader

If your blog has a clear focus & purpose, your message and post topics will speak directly to your target audience. Your target audience is the people who are specifically looking for what you have to offer. They are like you and will connect with you almost immediately, making them long-term readers and loyal fans.

If you are using distinct language about specific topics, the people who are your target audience are going to immediately identify with who you are and what your blog is about. You’ll start to build an entire readership full of people who LOVE what you’re doing and are excited to follow along on your journey.

Build trust with your readers, enticing them to come back for more

A clear focus will develop & strengthen your know-like-trust factor. You want your audience to feel like they know you, like you & trust you. These three things will keep them coming back for more and waiting for the chance to support you. Making your blog’s purpose clear & easy to navigate will help your readers know exactly what they can expect from you. They will begin to trust you and rely on your content.

Contribute to viral blog growth

Once you’ve established trust and likability with your readers, they will begin to share your content! Your wins will be their wins and they’ll want to help you grow by sharing your posts, announcements & freebies. You’re now being exposed to each one of their networks, expanding your reach exponentially!

Taking the time to really narrow down & define your blog’s concept and purpose is something that many bloggers overlook. Which makes it the most important thing your blog needs to stand out.

If developing clear focus for your blog is the most important thing your blog needs to stand out, then how in the world do you do it?? And how do you do it with style?

First and foremost, your topic needs to be specific. If you’re currently blogging about anything and everything that pops into your head, you’re going to need to commit to choosing one specific content topic & ONLY writing about that topic from here on out. Your language, voice, logo & imagery should ALL reflect this new, specific focus.

If you’re not sure which topics you should keep and which you should weed out, ask yourself the following questions…

What are you most excited to write about?

What are you most excited to share with others?

What do you already have experience & expertise on?

What do your friends and family already ask you for advice or help with?

What makes your perspective on this topic unique?

These questions will help you really narrow down your final blog topic and focus. Delete past posts that don’t fall under this topic. Think of ways you can express your clear, focused message in your blog design, imagery & language. This topic should be clear the moment a reader lands on your blog.

 

Next week, I’ll be getting into the topic of discovering your blog’s design-style. This is one of my favorite parts of this series and you’re not going to want to miss it!

See you then!


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The one thing you blog needs to stand out, blogging tips, blog help, blog makeover, blog design, blogging, blog success


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Continuing with our Google Font series, I wanted to introduce you to another one of my favorite Google Fonts, Oswald.

Oswald, google font, oswald google font, sans serif font, condensed sans serif font, thin sans serif, bold sans serif, free font

 

Oswald is the perfect font for all your summer branding needs!

It is a condensed sans serif font and comes in 6 different style and weights. It’s a great font if you only want to use a single font, but have various looks on your site or design project.

This font offers a playful, yet minimal vibe. Its tall characters offer a modern and simplistic feeling, making it the perfect font for any summer design project!

Oswald, google font, oswald google font, sans serif font, condensed sans serif font, thin sans serif, bold sans serif, free font

I love using Google Fonts because they are accepted on most website platforms and can be used pretty universally. I would encourage you to beef up your Google Font library for your next design project! Oswald is a great place to start.

Be sure to also check out my post on Prata, another font, part of this Google Font series.

You can download Oswald for FREE here.


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Back in April, I wrote my first ever goal setting post. Goal setting is something I’m trying to work into my weekly & monthly routines in order to achieve my bigger picture goals by the end of the year. So, in honor of the new month, today I’ll be sharing my business goals for May.

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If you’re ready to join me in goal setting, be sure to download my free deductive goal setting worksheet to get started!


Before we talk about my business goals for May, I wanted to quickly recap the goals I was able to accomplish last month.

APRIL’S GOALS:

1. Post 2-3 tweets daily and engage in one Twitter chat a week.

I signed up for a Buffer account and was able to schedule 4 tweets per day! When I started my Twitter goal, I had 120 followers (I know, I’ve seriously neglected the power of Twitter) and at the end of the month, I had 148 followers. Though I did experience growth, I’m hoping to increase the growth rate even more this month.

2. Guest post on one blog with a larger audience than me.

I was able to secure two guests posts last month, both on blogs with larger audiences than me. The posts will be going out this month, but it feels great to have successfully made connections with influencers in my niche.

3. Create a new Lead Magnet.

I created a brand new lead magnet for an upcoming course I’m launching. This new lead magnet has had an incredible response and I’m hoping to keep the momentum going through the next few months. Be sure to check it out HERE.

MY BUSINESS GOALS FOR MAY:

1. Add 200 subscribers to my email list.

Last month, I set a goal to add 100 new subscribers to my email list. Unfortunately, I was not able to achieve this goal. However, I was able to set some new systems in place that I’m hoping will have a dramatic effect on my traffic & list growth this month. Here are the changes I’ve made/plan to make:

  • New Lead Magnet that directly targets bloggers
  • An above the fold opt-in box on all my blog post pages
  • A new Pinterest strategy optimizing group boards
  • Changed my homepage to offer several free Lead Magnet options
  • Welcome Mat that offers my new Lead Magnet to users before entering my site
  • Guest Posting
  • Webinars

2. Host my first webinar.

Webinars are something I’ve really wanted to incorporate into my business growth and list building strategy. This month, I plan to do a Joint Venture Webinar with Becca from According to BBooks (so stay tuned for more details). In addition, I’d like to create a Signature Webinar to roll out early June that ties in with my upcoming course launch.

Webinars currently terrify me. But I know how effective and powerful they can be. I’m willing to get over my fear and just try in order to optimize my business’ growth these next few months.

3. Guest post for two more influencers in my niche.

Over the next few months, I’m really trying to capitalize on the opportunity to guest post and collaborate with influencers in my niche. In order to be exposed to a larger audience, I plan to write two more guest posts for the month of May.

Goals are SO important to our success and overall well-being. When we accomplish a goal we set for ourselves, our body releases seretonin, physically making us feel happier.

Don’t forget to download my FREE Deductive Goal Setting worksheet to discover what small goals will get you to your big goal!


What goals have you set for yourself and your business this month?


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Business goals for May, business goals, setting business goals, setting goals, free worksheet, business tips, blogging tips


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ConvertKit is an amazing email marketing platform that offers users a wide variety of tools to help increase their email marketing efforts. One of these is ConvertKit Automations. The Automations tool makes it easy to segment and tag subscribers, add subscribers to email sequences, remove subscribers from email sequences and more!

ConvertKit automations, ConvetKit tips, ConvertKit tutorial, ConvertKit, email marketing, email list growth

 

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It’s no secret that email marketing is the best way to build a dedicated following and nurture relationships with your tribe. But what is the best way to optimize your email marketing strategy and increase email marketing results?

Increase email marketing results, email marketing, convert kit vs mailchimp, email platform, convert kit, email list, build your email list

 

Email users wake up to an inbox of hundreds of emails, all with their own agenda and promotions. So how do you make sure YOUR emails are being seen and received by your subscribers?

Today, I’m sharing the best thing you can to do to increase email marketing results and grow your email list exponentially.

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Before I started blogging, I had no marketing strategy, no engaged audience and nothing to attract potential clients to my site. However, I quickly realized that blogging one of the best tools for building and growing my online business. But what makes a blog stand out among the rest? Blogging is a HUGE industry and it’s easy to feel overwhelmed by the process. There are, however, a few simple things you can do to makeover your blog into a place that your audience is obsessed with.

Makeover your blog, blog makeover, blogging tips, start a blog, building a blog, growing a blog

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  • EsperanzaMay 6, 2017 - 10:05 pm

    I found this blog post to be very helpful!! Some of these things I am already doing, but there are quite a few I hadn’t thought of! Thanks for the information 🙂ReplyCancel

    • Ariel GarciaMay 8, 2017 - 5:07 pm

      Thanks for stopping by Esperanza! It’s so fun to run into you again 🙂 I’m glad some of these tips were helpful! I loved the Alberta street guide over on your blog. Can’t wait to read more Portland goodness!ReplyCancel

  • LindsayMay 6, 2017 - 10:36 pm

    Such a great and interesting article! I’m totally agree with you and will also follow your tips for my own blog 🙂 thank you!ReplyCancel

    • Ariel GarciaMay 8, 2017 - 5:10 pm

      Thanks Lindsay! I’m so glad a few of these tips were helpful 🙂 I just checked out your blog, it’s so cute!! I can’t wait to read more posts!ReplyCancel

  • Nidhi KMMay 8, 2017 - 4:02 am

    This is really interesting specially the part of planning content creation. Thank you for writing an insightful post!ReplyCancel

    • Ariel GarciaMay 8, 2017 - 5:16 pm

      Thanks girl! Planning ahead has been HUGE for me. It takes so much stress out of content creation. I love love love your blog and all your amazing travels! Thanks for stopping by 🙂ReplyCancel

  • Nidhi KMMay 8, 2017 - 4:04 am

    Great tips! I love planning of content creation! Thanks for enlightenment ReplyCancel

This is a topic that I’ve spent a great deal of time thinking about over these last few months. And based on the destruction it’s caused in my own life and business, I believe it to be the #1 worst thing you can do for your business.

The worst thing you can do for your business, business tips, blogging tips, business lessons, how to start a business

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