Here are 3 things your homepage MUST do to serve your creative business well:
1. Set an irresistible mood
The overall look and feel of your website — from color palette to fonts to images and style — sets the mood. Are you fun and lively? Relaxed and fresh? Serious yet chic? Use design to set a vibe that your dream clients, customers, or visitors will immediately connect with and love.
P.S. Don’t forget to include humans in your photos! People connect with people… or puppies, if that’s your niche. 😉
2. Share what you do & who you do it for
Even if your website’s vibe is cheeky or mysterious, what you do & who you do it for should never be a secret! Make these details immediately clear on your homepage — like, glaringly obvious! — or you could lose visitors to confusion. All the other details (about how great you are, obviii) can come later.
For example, The Blog Stop “offers website templates for creatives who want to stand out and be unique online.” Simple as that.
3. Make transformation achievable & actionable
Whether you’re selling products, services, or entertainment, every creative business offers some kind of transformation to their clients/customers/followers. It could be something life-changing or something as simple as huge belly laugh every time they visit.
Your homepage should identify that transformation — from where they are now (their pain points) to where they want to go (their success) — and clearly show how they can achieve it with your help. Make it attainable. Make it actionable. That’s a homepage that’s immediately compelling! *Mic drop*
Now, it’s your turn…
Don’t have a website that makes you proud yet? Save yourself the pain of cookie-cutter templates or starting from scratch.
Our dare-to-be-different website templates have these homepage features baked in and easily customizable. Find your vibe, make it as creative as you, & go wow the pants off your lucky audience.