Winter Casual

 

Wearing jacket: Topshop | sweater: Topshop | jeans: Asos | booties: Forever 21 | glasses: Quay | clutch: ASOS

A girl can never have enough oversized sweaters. They’re my absolute favorite thing to pair with light denim and a good pair of sock booties.

 


 

WEAR IT


 

 


Why sweaters:

1. They’re warm & practical

2. They still fit even after those extra winter treats (can I get an amen?)

3. They are an easy way to add some texture to your look

4. They’re easy to wear alone or with a jacket for extra warmth

 

How to pair an oversized sweater:

1. It can be paired with practically anything!

2. Wear with high-waisted skinnies for a pulled together casual look

3. Wear with a pencil or midi skirt for something a little more formal

4. Pair with flares & platform tennies for a weekend play date

 


 

Wear it:


 

What are your winter go-to’s? Let me know in the comments below!

xx,
Ariel

 

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New Years Thoughts

The start of a new year typically comes with fresh hope, dreams & resolutions.

But for me, this January is more of a hump day in my journey towards the next big thing in my life. It’s the gross, stale, relentless halfway point of a ton of already really hard work. And January means that I still have another 6 months of toil ahead of me before I finally get to partake in the fruits of my labor.

And to be completely honest, December was jam-packed with new projects & long hours. And all I really want to do in January is rest. Seeing everyone’s posts about resolutions and planning for an exciting year ahead is overwhelming right now. My friend (and fellow biz owner) Jacque told me she is building her business to be seasonal. Because she too would rather just hibernate in January. And I think she is genius because that mindset is totally ok. Healthy even.

So for those of you feeling like your new year should be full of fresh energy and perspective, and it’s just not, keep your chin up. Rest & take care of yourself. Because YOU WILL get there. And I will get there. And our work will still get done and inspiration will still come, whether it’s right now or in mid-February.

HERE’S WHAT I KNOW FOR SURE:

I have an amazing, supportive husband who is just as committed to our dreams as I am.

I love creating. And that will never change.

Big change takes time & patience.

There is purpose in EVERY circumstance & experience, no matter how seemingly dull.

Greatness requires hard work, practice & faith – there are no exceptions.

 


 

For now, I’ve made a list of small goals I’m striving to maintain in my day to day life this year.

P E R S O N A L  G O A L S

STAY HYDRATED

My goal is to drink a gallon of water a day. Hydration has been the one consistent thing that improves my overall health & well being.

BUY LESS

No more justifications or excuses. I want to think about every purchase & what real value it will to my life.

SAVE $1000/MONTH

Budgeting has been a huge tool for me these past few months & I hope that I can carry that into the new year! Much of my long-term goal relies on this baby, right here.

B U S I N E S S  G O A L S

CREATE MORE STYLED SHOOTS

This is one of my favorites parts of my work. I’d love to get a few more content creation clients on the books this year!

PAINT MORE

I do so much work on the computer. This year, I’m hoping to spend more time with ink & a brush creating the old fashioned way.

GO MOBILE

I have BIG plans for this year. And they require my studio to be completely mobile, so time to downsize!

xx,
Ariel

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Blogger Gift Guide – Under $40

01 // BLOG STOP PRINT ($25) – The perfect prop for those not-so-holiday photo shoots. A print from The Blog Stop will add style & grace to any blog post or social media photo. Hurry, these will only be available through December 22!

02 // SYDNEY FONT DUO ($16) – For the blogger ready for a fresh font change! This font pack from Creative Market comes with two minimal & modern fonts sure to make any type lover drool. Easy to purchase and even easier to download.

03 // ATLAS SUPPLY LEATHER CAMERA STRAP ($40) – Every blogger needs an equally as cool camera strap. This one from Atlas Supply Co. is one of my faves. Think your photos are good now? Wait til you have this guy hanging from your neck.

04 // HERSCHEL LAPTOP SLEEVE ($39.99) – Bloggers are always on the go! Give your favorite blogger this adorable laptop sleeve so she can be the talk of every coffee shop in town.

05 // BODUM TRAVEL MUG ($20) – Speaking of on-the-go, as bloggers we need access to coffee anywhere & everywhere. And not just any coffee – organic, freshly roasted, from-your-favorite-coffee shop kind of coffee! This travel press mug from Bodum makes it possible to enjoy that perfect, freshly pressed cup of your favorite coffee anytime & any place.

06 // LOU & MARKS BLOGGER COLLECTION LR PRESETS ($39.99) – Even if you’re not a photo editing genius, this preset pack will make it look like you are. With 400 bright an airy presets to choose from, there’s a look for every aesthetic & every blogger.

07 // DARLING MAGAZINE ISSUE NO. #22 ($20) – You won’t find a better book of inspiration. Packed full of incredible design & stories of brave, creative women, the newest issue of Darling will encourage the crap out of your creative blogging endeavors.

08 // TOPSHOP GRAPHIC TEE ($35) – Cause every blogger needs a standout graphic tee to pose in, amiright?

09 // RIFLE PAPER CO. 2018 ICON PLANNER ($30) – Content planning is the key to any successful blogging journey. This fun planning from Rifle Paper Co. is the perfect place to keep your life organized in style.

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Holiday Print Shop Launch

Happy almost December!

For the past few weeks, I’ve been working on creating something brand new for the holiday season. For the FIRST TIME EVER, I’m launching a Holiday Print Shop, filled with original, limited edition prints to deck your walls with this holiday season.

Holiday print, hand lettering, holiday decor, christmas print, christmas hand lettering

Holiday print, hand lettering, holiday decor, christmas print, christmas hand lettering

A limited quantity of each holiday print will be available until 11:59pm on December 22, 2017. Keeping scrolling to see the designs & shop the prints here.

Holiday print, hand lettering, holiday decor, christmas print, christmas hand lettering

>> SHOP THE SHINE BRIGHT PRINT <<

Holiday print, hand lettering, holiday decor, christmas print, christmas hand lettering

>> SHOP THE MAGIC IN THE AIR PRINT <<

Holiday print, hand lettering, holiday decor, christmas print, christmas hand lettering

>> SHOP THE HOLIDAY MANTRA PRINT <<

Holiday print, hand lettering, holiday decor, christmas print, christmas hand lettering

>> SHOP THE CHEERS PRINT <<

Holiday print, hand lettering, holiday decor, christmas print, christmas hand lettering

>> SHOP THE SUGAR & SPICE PRINT <<

Holiday print, hand lettering, holiday decor, christmas print, christmas hand lettering

>> SHOP THE DESERT LIGHTS PRINT <<

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Peach Organizing brand & website launch!

I love love LOVE getting to announce finished client project. Seeing a project go from vision to concept to actual live design is so rewarding. Which is why I’m so excited to share (a little late) the launch of Peach Organizing’s new brand!

Peach Organizing is one of Atlanta’s finest organizing and productivity solution brands. Their leader, Sheri Cole, has an innate ability to bring warmth & organization into any home and was an absolute pleasure to work with. Sheri came to me because she had previously been working with a web designer who wasn’t quite able to capture her vision. When we first started talking, she expressed to me that she was looking for a feminine brand with a little bit of edge (which I was obviously all over). As the project went on, her brand evolved into something elegant, beautiful & modern.

Here are a few snap shots from the project:

I’m OBSESSED with the colors we choose for her color palette. They embody everything that is feminine and the cool-tones allude to a highly modern aesthetic. Colors really are the backbone of a brand and the colors for this project effortlessly captured the identity of Peach Organizing.

Imagery is also an aesthetic defining element. The images we chose for this project all contained a very minimalistic vibe. We wanted the photos to communicate organization & taste with a hint of luxury.

It was a blast working with Sheri to rebrand her business. If you’re ready to give your business or blog a facelift, let’s chat! Head on over to the services page to schedule your 15 minute consult.


KEEP READING…

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My Favorite Design Tools

Favorite Design Tools & Resources, blog design tools

I get asked quite often what tools I use in my design process. I’ve been designing for a little over three years now and my process is always changing as I learn, grow and perfect my craft. Currently (and for the past year or so) I use the following:

PROJECT MANAGEMENT

Google Drive

The Google Drive is a dream. As a designer, I am constantly delivering large design files to clients and a cloud-based drive is the perfect place to house everything. Typically, I create a new Google Drive folder for each client where I can add relevant worksheets, design files, images and project calendars for the client to view or download. I can give the client various levels of access to each item, depending on if I want them to be able to edit and make notes, download the file or just review it.

Pinterest

As a designer, I try to use Pinterest at my discretion. It can be so easy to recreate something you see and it is important to always be producing original work. That being said, I’ve found it to be a great tool for helping client’s express their vision. I have my client’s create several Pinterest boards where they can hone in on the styles and shapes that they’re drawn to. At the start of a project, many clients have no idea how to communicate their vision and Pinterest can help them narrow down and refine their style.

It is my job, from there, not to replicate images the client has pinned, but rather gather a general aesthetic and create something original.

COMPUTER

Refurbished iMac 21.5”

The primary computer I use to design is my iMac desktop. I prefer the larger screen and the use of a physical mouse. When I was first getting started, I had hardly any money to invest in a computer and so I purchased one refurbished. I have had the computer for about 3 years now and have had hardly any issues.

MacBook Pro 15” w/ external hard drive

Recently, I’ve been designing on my 15” MacBook Pro which I’ve been loving for its mobility. Creativity and inspiration flow differently depending on the environment I’m working in and I have come to depend on the ability to work in various location. The hard drive on this computer is much smaller and I find it easiest to save everything to an external hard drive that I can use from either computer.

DESIGNING

Adobe Illustrator

I use Illustrator to create 90% of my designs. It’s perfect for creating vector logos and working with multiple artboards at once.

Adobe Photoshop

I primarily use Photoshop to make image edits. The edits can range from anything to color correction to altering image backgrounds. Once I’ve edited a photo, I usually bring it into Illustrator and continue designing with it there.

WEBSITE

WordPress

My preferred platform to build websites on is WordPress.org. With WordPress, there are unlimited possibilities with what you can do functionally. I also like the fact that you have complete ownership of your website and content and that it’s not housed under a third-party platform like Squarespace or Wix.

ProPhoto

ProPhoto is the WordPress “theme” I use when building a live website. It is a highly customizable design platform that allows the client and me to easily update and edit the website as changes need to be made. In my opinion, there is no other WordPress theme out there as customizable and easy to use as ProPhoto. And they also get major bonus points for having the best support team on the planet.

PHOTOGRAPHY

iPhone

For almost all social media and blog images I’m creating, I just use my iPhone. For editing, I use VSCO and occasionally bring a photo into Photoshop.

Sony 6500

This is a newer camera purchase and I’m in love. My husband and I chose this camera for its stellar video and photography qualities. For photos, I use a Sigma Art 30mm F1.4 lense.

STOCK PHOTOS

Death to the Stock Photo

Death to the Stock Photo is a subscription-based stock photo resource. They upload new, monthly image and video packs that can be downloaded and used by their users royalty free. Their photo library ranges from outdoors shots to office shots and each photo pack has a “theme” to it.

Stocksy

Stocksy is BY FAR the best stock photo library out there. They have a collection of some of the most creative, beautiful, & unique images and this is my go-to place for photos if I’m working on a custom website project.

Unsplash

Unsplash is my favorite free stock photo resource. They have a surprisingly massive database of royalty free image that don’t look like your typical stock photo. I use these photos primarily if I need a quick image for a blog post and don’t have time to create one myself.

Like I said, my resource list is constantly changing and evolving as I try new software and find better ways of doing things. All the above items are things I have loved using and have made my design process what it is today.

I’d love to hear some of your favorite tools! Comment below with resources YOU love.


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